Dessert Land

Greetings from Dessert Land! This Domain is dedicated to provide readers with knowledge of personal skin care products, specifically moisturizers. In addition, we wish to introduce our new, revolutionary skin care product, Submerge.


We have chosen to compare 3 different types of moisturizers. They are namely Natural Source's Body Balm Bubbles Strawberries and Cream, Lettuce and Cucumber Water Jelly Essence by Skinfood and The Body Shop Cranberry Body Butter.

Section 2A and B discusses the similarities and differences between these moisturizers are analyzed with respect to their consumer information. In Section 2C, the use of fragrance, product claims and packaging with regards to product positioning and marketing.


In Section 3, we will also be introducing our very own newly formulated moisturizer, Submerge, which has many attractive attributes, with a tinge of novelty.

So as you begin your ground breaking journey, may you enjoy the dessert spread that we have laid out for you.

Section 6: Credits

We would like to express our heartfelt thanks to the assistance rendered to us by the sales personnels of The Body Shop and Skin Food, which has made this project possible.

Section 5: References

References

1. Highland Heart. 1998-2004.
http://www.highlandheart.co.uk/USAWeb/product_ingredients.htm#C

2. Paula's Choice. Australia. 2002-2007. http://www.paulaschoice.com.au/learn/dictionary.asp?keys=Phenoxyethanol&pos=1&type=FIND&submit1=search

3. Nu Skin. Macau.
http://www.nuskin.com/mc/beauty_center/ingredients.shtml

4. Natural Advantage.
http://www.natural-advantage.net/Des.htm

5. TriNature.
http://www.trinature.com/index.html

6. Sundari.
http://www.sundari.com/wellness/Wellness_Ingredients.aspx

7. Annals of Internal Medicine, January 2002, pages 42-53

8. Delicious Living. 2007. Healthnotes Review of Complementary and Integrative Medicine, www.healthwell.com/healthnotes/Herb/Saw_Palmetto.cfm

9. Coatings World. http://www.coatingsworld.com/articles/2005/08/highperformance-and-specialeffect-pigments-update.php

10. Journal of Wound Care, July 2000, pages 319-324

11. Medline Plus. 23 January 2007. http://www.nlm.nih.gov/medlineplus/druginfo/natural/patient-cranberry.html

12. Dr. Hauschka Skin Care. 2006.
http://www.drhauschka.com/holistic-products/glossary/

13. Netrition. 1996-2007.
http://www23.netrition.com/pbl_sculpting_gel_page.html

14. Supplement Express. http://www.supplementexpress.com/Vyotech-Nutrition/ab-solution-plus.htm

15. Murad. 1999-2007.
http://www.murad.com/cellulite-treatment.htm

16. Consumer Search. 2007. http://www.consumersearch.com/www/family/moisturizers/review.html

Section 4C: New Product Packaging and Labelling

Product Packaging: Illustration with description














Please click on all Images for enlarged view.











Front Label for Product (Male)



















Back Label for Product (Male)



















Front Label for Product (Female)




















Back Label for Product (Female)

Section 4B: Advertisement!

Click here to download advertisement video.

Section 4A: New Product Proposal

Suggestions for Improvement

1. The 3 products only provide mainly a moisturizing function except for the Lettuce and Cucumber Essence, which also has a UV protection function. This limits the moisturizers' properties.

--> We Suggest including 2 additional properties on top of moisturizing, namely, muscle toning and UV protection, which is present in our new product, Submerge. This will position the product above the other ordinary moisturizers and increase convenience for the user as it has 3 functions in one product.

2. The 3 products vary in ease of use but do not provide regulation to the amount of moisturizer used each time.

--> We suggest a bottle with a nozzle with a choice of either having more or less moisturizer dispensed during each pump of the compressor.

3. The 3 products do not have a product line to cater to different gender.

--> Our suggestion is to produce both a Male and Female Version of our product, Submerge, to meet consumer needs. The packaging and the fragrance will be customized for each gender.

--> In addition, for marketing purposes, the Male and Female version can be sold as a Couple Package.

New Product Proposal: Submerge




Please click on Image to enlarge.

Click here to download proposal pdf.

Section 3C: Marketing and Positioning of Products

Fragrance



Similarities:

1. Fragrance as a selling point.

• Distinct and familiar fragrance

• People would like a fragrance that has a familiar scent, which is easily identified.

• Fragrance of cranberry, strawberry and cucumber were used

2. Fragrance oils used belong to the top notes category.

• Scent is quickly evolved as top notes are characterized by high volatility

• Leaves behind a nice scent without it being too overpowering and strong as moisturizers are often used in large amounts

• Does not mask other scents like one’s perfume.

3. Fragrances used are fruity and floral

• Targeting at the women population

• Corresponds to the more feminine packaging, red for the cranberry body butter, pink for the strawberry balm and light, pale green for the cucumber essence

Differences:

1. One distinction is that cucumber, besides giving a clean and fresh scent, also has other additional benefits

• Cucumber can be used for skin problems because of its diuretic, cooling and cleansing property

• Many use cucumber to counter tired eyes

2. Body Shop’s Cranberry butter makes use of cranberry juice to make the fragrance

• Cost of cranberry is higher than the other fruits in its range like mango and papaya, selling it at the same price will make it more value for money.

3. Cranberry body butter marketed as a limited edition product

• Only available during Christmas season

• Encouraging people to buy more because it is not always available

• Good gift to others as it is sold during Christmas.

4. Nature Source’s Strawberry and Cream balm is two different products in one single entity; i.e. strawberry gel and vanilla cream.

• Two fragrances that are used in the product.

• Luxury of choice between using the strawberry or vanilla on its own, or both together.

Product Claims



Similarities:

1. Product claims included information of benefits one can obtain through using the product

• Highlight the ingredient that is part of the product name.

• For instance, in the product claim of cucumber essence, the unique contributions of cucumber are stated

• Helps to accentuate the distinctiveness of the product and enables the customer to have a holistic view of the product as the claims form a connection between the product name and its benefits.

2. Products claim to moisturize the skin

3. Claims are usually short and forward

• Reading and understanding easy.

Differences:

1. Cucumber Essence claims not only to moisturize but have the additional benefit of blocking the harmful rays of the sun

• Skin Food positions their product by highlighting this element that their product claims to have

2. Nature Source, similar to Skin Food, capitalizes on special benefits of the product.

• Additional ingredients that were added to the product were mentioned in the claims. The strawberry and cream balm contains aloe-vera.

• Aloe-vera is known to have healing properties on dry and cracked skin, burns, blisters, frostbite, insect bites, and allergic reactions.

• Possesses incredible moisturizing properties.

• Studies show that aloe-vera improves the skin's ability to hydrate itself, aids in the removal of dead skin cells and has an effective penetrating ability that helps transport healthy substances through the skin.

3. Body Shop positions their product in a manner that appeals to the moral values of people by being environmental friendly

• Cranberry Body Butter emphasizes “Community Trade”, which is trading with people from less developed countries to aid in boosting their economy.

• Body Shop therefore publicizes their humanitarian efforts, which may encourage customers to buy their products because they are also doing something good for mankind

Product Packaging




Similarities:

1. The color that customers see on the product package is a reflection of the color of the fruit or vegetable that is used in the product.

• For instance, Strawberry and cream balm packaging consists of pink and white colors.

• This gives the product a more holistic presentation as the customer can appreciate the connection between the product name and the packaging.

Differences:

1. Cucumber Essence makes use of a small container with a compressor

a. Increases the ease of bringing it around and also regulates the quantity used each time

• Complement the role of an essence. An essence is used in small quantity. Hence, each pump releases a small amount of essence in order to avoid wastage or leakage.

b. However, with the increase cost of manufacturing a compressor, the final price of Cucumber Essence is significantly higher than the other two products

• Positioned to working adults that have higher spending ability

• The packaging of Cucumber Essence also matches the image of a high-end moisturizer.

2. The strawberry and cream balm uses a transparent container

• Customers are able to see the two different colors representing the two entities in the moisturizer

• Shaped as a Christmas ornament

• Most visually stimulating and makes the most interesting gift choice, which is a selling point.

• The name of the product and company is not on the bottle. Instead, it’s on a separate piece of paper, which includes the ingredients.

• May not be the best strategy to market the product as once the paper is lost, the company and product name will also face the same fate, reducing publicity

3. The packaging of the Cranberry body butter, like the Cucumber Essence, is catered for ease of use

• Opening to the container is wide and big, facilitating the scooping of large quantities of body butter, which is encouraged in the product usage

• Container being large, giving the impression that it contains a large quantity, which increase its value for money.

Click here to download the writeup.

Section 3B: Detailed Consumer Information Comparison

Table1 : General comparison table of products

Please click on Image to Enlarge.

Click here to download Table1 (excel file).




Table2: Detailed comparison table of ingredients

Please click on Image to Enlarge.

Click here to download Table2 (excel file).

Section 3A: Consumer Information Comparison

Ingredients of the products

in a nutshell







A. Comparison of Product Information:

• Body Balm Bubbles Strawberries and Cream (BBB)
• Lettuce and Cucumber Water Jelly Essence (LC)
• The Body Shop Cranberry Body Butter (CBB)

1. Quantity and Country of Manufacture of Products:

• BBB→ 200ml, Australia

• LC→45ml, Korea

• CBB→ 200ml, United Kingdom

Body Balm Bubbles Strawberries and Cream & The Body Shop Cranberry Body Butter have the same Quantity while the Essence has the least Quantity because essence more concentrated and is more deeply moisturizing and can be used in smaller amounts.


All 3 products are made from different countries.

2. Expiry Date

• These 3 products did not mention about the expiry dates

3. Usage and Storage Directions

Similarity:

All 3 products are applied on the body.

Differences:

• BBB is applied in the morning and night.
• LC is applied after applying toner and before applying moisturizer.
• CBB can be applied anytime.
• BBB and CBB can be used in larger amounts as compared to LC, which only uses 1 drop.
• BBB must be stored cap down, while LC and CBB do not need to.

B. Comparison of Ingredients:


1. Ingredients/functions

Similarities:

- All 3 contained aqua which serves the function of supplying moisture to the horny layer of the skin

Differences:

- BBB and CBB contain their unique constituent, aloe-vera and cranberry respectively (i.e. aloe barbedensis, varccinium cacrocarpon) but LC did not

- Both BBB and CBB contain cetearyl alcohol, which serve as an emulsifier, LC being an essence did not need an emulsifier.

• In addition, BBB also contained stearic acid, also an emulsifying agent

2. Cosmetic preservatives

Similarities:
- Phenoxyethanol and Methylparaben are two common preservatives of the 3 products
- Differences:
- Each product contained a preservative that is not present in the other 2

• BBB contained Methylchloroisothiazolinone
• LC contained Imidazolidinyl
• CBB contained Propylparaben

3. Thickening Agent

- Both BBB and LC contained carbomer, while BCC used Xanthan Gum as a thickening agent

4. Neutralizer

- Only BBB used a neutralizer (Triethanolamine)

5. Emollients

- BBB and LC contained variants of an emollient called Dimethicone, a protecting agent

• BCC (Dimethicone Copolyol)
• LC (Dimethicone Hydrogenated Lecithin)

- On the other hand, BCC contained Cyclomethicone

• Silicon with a drier finish as compared to Dimethicone

6. Humectants

- BBB did not contain any humectant

- CBB contained Glycerin

- LC contains the most humectants

• In addition to Glycerin, LC also contained Methyl Gluceth-20, Sorbitol, Propylene Glycol, Butylene Glycol

7. Chelating Agent

- BBB did not contain any chelating agent

- Both LC and CBB contained disodium EDTA

8. Vitamins and Antioxidant

- BBB did not contain any vitamins and antioxidants

- CBB contained Tocopherol (Vitamin E)

- LC contained the most vitamins and antioxidants

• Niacinamide (Vitamin B3)
• Lactuca Scariola Sativa
• Butylated Hydroxy Toluene
• Viola Tricolor extract

9. Colorant and other Miscellaneous Ingredients

- BBB did not contain any colorants

- LC contained a pigment called Synthetic Fluorphlogopite

- CBB contained a natural colorant called Caramel

10. Fragrance

• BBB and CBB are both Parfum, while LC is a Perfume.


Note: (More details can be found in the excel file under Section 3B: Detailed Consumer Information Comparison)

Section 2: The 3 Musketeers

The 3 products were selected due to their similarities in terms of target market (late adolescence to adulthood) and also the function.






Natural Source Body Balm Bubbles
- Strawberry and Cream






The Skin Food Cucumber Essence is more expensive than
Body Shop Cranberry Body Butter and Natural Source Strawberry and Cream Balm.






Skin Food Lettuce and Cucumber
Water Jelly Essence






The similarities and differences of these 3 products (information labels) are discussed.







The Body Shop
Cranberry Body Butter

Section 1: The Chefs

Presenting:

PR 2202 Term Project 2006-2007 Semester 02
Perfumes and Cosmetics

Teo Yong Sheng Keith
U052410R






Teo Wei Chieh Kevin
U057172U






Yang Xiang Yu
U052342E







Yeo Ruqi
U030559U