Section 4A: New Product Proposal

Suggestions for Improvement

1. The 3 products only provide mainly a moisturizing function except for the Lettuce and Cucumber Essence, which also has a UV protection function. This limits the moisturizers' properties.

--> We Suggest including 2 additional properties on top of moisturizing, namely, muscle toning and UV protection, which is present in our new product, Submerge. This will position the product above the other ordinary moisturizers and increase convenience for the user as it has 3 functions in one product.

2. The 3 products vary in ease of use but do not provide regulation to the amount of moisturizer used each time.

--> We suggest a bottle with a nozzle with a choice of either having more or less moisturizer dispensed during each pump of the compressor.

3. The 3 products do not have a product line to cater to different gender.

--> Our suggestion is to produce both a Male and Female Version of our product, Submerge, to meet consumer needs. The packaging and the fragrance will be customized for each gender.

--> In addition, for marketing purposes, the Male and Female version can be sold as a Couple Package.

New Product Proposal: Submerge




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Click here to download proposal pdf.